Theory meets practice: A Beiersdorf marketing expert joins our Bili class

On September 17, a Beiersdorf marketing expert followed our invitation to meet our Bili Class BG22.

On the basis of the Beiersdorf product portfolio and a store check carried out by the students, Kerstin Plath presented marketing strategies and considerations put into practice by Beiersdorf over the years.

As everybody knows NIVEA cream, a product launched 110 years ago and sold in over 200 countries, it was easy to follow for all students – including our international learners of Business Studies.

We thank Kerstin Plath for the wonderful practical insight into the four P’s: product, place, price and promotion.